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WRITING FOR US
Stormwater
is the premier journal for surface water quality and stormwater management
professionals. It is the only publication dealing exclusively with water-quality
issues, protection, projects, and programs.
Our
audience is composed of planning, engineering, construction, development,
operations, and regulatory professionals employed by federal, state, and local
governments; engineering firms; and watershed protection agencies. As the
audience is made up entirely of working professionals in the field, you should
assume a high level of expertise and familiarity with your subject
matter.
The
prevailing perspective and the bulk of interviews, ascriptions, and quotes
should belong to direct participants in stormwater management
activities.
The prevailing perspective and the
bulk of interviews, ascriptions, and quotes should belong to direct participants
in erosion or sediment control activities. If you find yourself writing about
nonparticipants, take another look at the assignment and see if you're headed in
the right direction
GENERAL GUIDELINES
Think like your audience.
Put yourself in a stormwater professional's boots. What makes this
subject important enough that you would take time out from your busy schedule to
stop and read the article? Where's the hook? How best to bait it, cast it, troll
it, and sink it? When you've satisfied yourself on those scores, you're ready to
write.
Engage your reader. Leave no
doubt in anyone's mind who you are writing to and why it is important. Rivet
your full attention on your readers and drag them into the middle of your
subject, address them directly and personally.
Don't shy away from technical
aspects of your subject. Make your readers "reach," but never "write down"
to them. Aim high in your expectations of the reader's knowledge and expertise.
Also assume that your readers appreciate sound use of language or grammar. If
the article is too simple or basic, we can't use it.
Identify yourself as a writer on
assignment for Stormwater and conduct yourself and the interview in
an open, friendly manner. Think about the article's appearance as you
conduct your interviews. How might graphics underscore an important point? What
may entice a browser to take the plunge? Gather as much graphic material as
possible (photos, charts, illustrations, etc.). The more options our art
director has, the better.
As far as rules are concerned,
follow the latest Chicago Manual of Style. We have a set of conventions
of our own, however, we'll apply them as appropriate leaving you to concentrate
on more important matters.